2023 Top 8 Best Email Marketing Software for Small Business

Best Email Marketing Software For Small Business
Best Email Marketing Software For Small Business

Do you want to find Best Email Marketing Software for Small Business that will allow you to simply engage your audience and build your business?

Email marketing is additional practical than ever in converting site visitors into loyal customers. It helps develop relationships, creates brand awareness, and increases sales and income.

However, selecting the correct email marketing solution will significantly influence the success of your efforts.

We’ve compiled a list of the Best Email Marketing Software for Small Business so you can choose the one that’s perfect for your company.

What to Look for in A Best Email Marketing Software for Small Business

There are around 4.6 billion active email subscribers worldwide. Every day, approximately 320 billion emails are sent. That indicates that every individual receives about 69 emails each day, including business, marketing, and spam.

It is difficult to stand out in a cluttered inbox, and that is why it is required to select the proper email provider that will provide you with all of the tools you need to succeed in your campaigns.

Here are some things to look for when looking for an email marketing service:

  • Beautiful email templates for creating intriguing messages.
  • Customization possibilities and an easy-to-use email builder
  • To automate procedures, you may generate series and triggered emails.
  • Bulk and broadcast email support
  • High deliverability rate, so emails go to the inbox and not the spam folder.
  • Contact segmentation allows you to engage with subscribers depending on their interests.
  • To boost results, use analytics and performance tracking.
  • Email and phone help are available.

These systems will provide you with a solid architecture that ensures emails are sent to the inbox of the subscriber rather than the spam folder.

They will also assist you in meeting marketing email responsibilities such as unsubscribe choices. We’ve chosen the platforms below based on these benchmarks, as well as their price, so you can pick whether they’re within your budget. Also, read Best Web Hosting For Small Business Websites.

List Of The Best Email Marketing Software For Small Business

Best Email Marketing Software For Small Business
Best Email Marketing Software For Small Business

#1 – GetResponse

2023 Top 8 Best Email Marketing Software for Small Business

GetResponse is the Best Email Marketing Software For Small Business and medium-sized business and individuals who have recently launched a new business. However, GetResponse is used by large organizations to build strong, simple emails in a single, easy-to-use tool.

It is a highly cost-effective and simple-to-use solution. The service provides a wide range of services and integrations and extensive data. The flaw is related to the underdeveloped automation methods.

What makes GetResponse a great email marketing solution to invest in is using the service for other marketing needs you may have. This includes, but is not limited to, the building and optimization of landing pages, conversion funnels, and marketing automation. Also, read our GetResponse email marketing tool review.

GetResponse Price: Pricing for GetResponse begins at $19 per month for 1,000 subscribers (Basic Plan). If you have a more significant number of contacts, you can purchase 2,500 for $29 per month or 10,000 for $79 per month. All options include an unlimited number of emails and autoresponders. Also, read our GetResponse email marketing tool review.


  • GetResponse lets you optimize email designs for various devices and ESPs.
  • GetResponse’s software suite includes webinar and sales funnel tools.
  • GetResponse provides live chat and email assistance 24 hours a day, 7 days a week.


  • When compared to comparably priced options, A/B testing features are limited.
Visit - GetResponse Website

#2 – EngageBay

2023 Top 8 Best Email Marketing Software for Small Business

When it comes to email marketing for small businesses, EngageBay is the go-to software. In fact, EngageBay’s features, and pricing are tailor-made for SMBs: affordable, all-in-one, and easy to use. 

It offers a suite of features, including email broadcasts, drip campaigns, social media management, autoresponders, landing pages, A/B testing, and so much more. 

Features like intuitive dashboards, traffic analytics, customizable reports, and predictive lead scoring offer a more in-depth understanding of your business, customers, and employees. 

In addition, EngageBay is more than just an email marketing tool. It offers a unified marketing, sales, and customer support software with free integrated software. This eliminates the need for multiple standalone products – thus reducing costs and minimizing data inconsistencies.


  • EngageBay is one of the most affordable email marketing software, making it ideal for small businesses.
  • It offers Social Suite for advanced social media marketing and management.
  • Drag-and-drop builder makes it easy to build visually appealing landing pages without writing a single line of code.


  • No search marketing yet
  • Not enough integrations yet, but EngageBay is adding new ones at a rapid pace.

Price: EngageBay offers four plans: Free at $0/month, Basic at $14.99/month, Growth at $49.99/month, and Pro at $99.99/month. You also get an additional 10% discount on annual plans and a 20% discount on biennial plans.

Visit - EngageBay Website

#3 – ActiveCampaign 

2023 Top 8 Best Email Marketing Software for Small Business

ActiveCampaign is the most satisfactory and most complete email marketing solution for marketers to maximize their email campaigns’ effectiveness. It provides marketing automation, email marketing services, CRM and sales automation, and customer service automation.

ActiveCampaign is ideal for industries such as eCommerce, small companies, corporations, agencies, etc.

This email marketing tool enables you to track buyer preferences, customer behavior for in-depth segmentation, and practical outreach skills by allowing you to leverage data from the complete customer life cycle.

This email marketing tool provides dynamic content that allows you to send different messages to different groups of individuals, finally filling your sales funnel to deliver the recipe of personalization to your subscribers.


  • This solution has outstanding CRM skills, allowing you to manage your communications effectively and proactively.
  • It outperforms other email service providers in terms of email deliverability.
  • The campaign templates help display the brand’s professional image, and it is well known for its excellent marketing automation capabilities.


  • When compared to other tools, the pricing plan is comparatively costly.

Price: ActiveCampaign offers four different price tiers, and there are four: Lite, Plus, Professional, and Enterprise. The Lite plan costs $15 per month, while the Plus plan costs $70 per month, and you must pay more as your email list increases.

Visit - ActiveCampaign Website

#4 – ConvertKit

2023 Top 8 Best Email Marketing Software for Small Business

ConvertKit is another Best Email Marketing Software for Small Business

It provides you with dedicated and specific email templates, and you may enjoy composing the most powerful email messages for your audience. You may also send broadcast emails and automated emails, which will ensure a high open rate. You can ultimately expand your email list using Convertkit’s landing page and registration form builder.

When starting a new project, you do not need to make a separate list. You may simply categorize your subscribers from a single list by adding categories and segments.

ConvertKit delivers a great clutter-free experience for producing beautiful emails and clean formatting choices that increase click-through rates and traffic.


  • Compared to other email service providers, ConvertKit provides live chat and email support 24 hours a day, seven days a week.
  • It provides a comprehensive list of the best integration technologies, including eCommerce platforms, lead capture, CRM, Facebook Ads, Zapier, etc.


  • The price plan is relatively expensive because you must pay more to access additional services.

Price: The price is specified by the number of email contacts. There is also a free plan, and the creator plan begins at $29 per month.

#5 – HubSpot

2023 Top 8 Best Email Marketing Software for Small Business

HubSpot is one of the most famous CRM software and Best Email Marketing Software for Small Business.

HubSpot email marketing service is free to start, and it includes a lot of solid automation capabilities suggested to support your business’s growth.

You may use their simple drag-and-drop email builder and a variety of themes to create a totally customized newsletter that fits the personality and colors of your business.

You may customize your emails for each subscriber depending on device kind, country, list membership, or any other specific information you may have on the particular subscriber, thanks to the direct integration with the HubSpot CRM.

HubSpot has all of the powerful features you’d expect from enterprise-level email marketing software, like send-time optimization, high email deliverability, A/B testing, extensive performance analytics, marketing automation, drip campaigns, and more.

One of the primary reasons why small, medium and corporate clients like HubSpot provides an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.

Hubspot Email Marketing provides a free package that includes the CRM and all of HubSpot’s free marketing, sales, support, and operations features.

You may send 2,000 emails and store a limitless number of subscribers with the free version. You can make custom registration and popup forms landing pages, administer and track your online marketing, and much more. It includes all of the tools you’ll need to get started.

Their subscription options form at $45 per month if you want more advanced capabilities.

#6 – AWeber

2023 Top 8 Best Email Marketing Software for Small Business

AWeber is an excellent email marketing solution that provides you with all of the tools you need to create leads, expand your email list, and develop your business.

With a few easy clicks, you can connect your WordPress website and the WPForms form builder plugin to AWeber. Access pre-designed email templates and the drag-and-drop builder from there for quick and easy targeted campaign building.

Set up automatic email sequences to advertise impending product releases, fresh blog material, or this year’s most significant discounts to get customers interacting with the information on your website. Also, read our AWeber email marketing tool review.

In addition, you can have access to features such as:

  • Tags arrange emails depending on how many opened and clicked times.
  • Excellent storage space
  • Subject lines, send timings, and email content should all be subjected to split testing.
  • Keep track of statistics such as deliverability rates and performance.
  • There are no restrictions on how many emails you may send.
  • Subscribers will be notified automatically when new blog entries are published.
  • Thousands of royalty-free stock pictures are available.

Use the free 30-day trial to verify they have the resources you need to develop your business and email list.

Plans begin at $19/month after your free trial.

Visit - AWeber Website

#7 – SendinBlue

2023 Top 8 Best Email Marketing Software for Small Business

SendinBlue is a full SMS and email marketing software for businesses. They are one of Europe’s fastest-growing email marketing platforms.

It is a user-friendly platform with excellent elements for creating visually attractive and highly engaging emails. Their easy-to-use drag-and-drop email editor is excellent for beginners without any expertise in email marketing.

SendinBlue features marketing automation tools for beginners that allow you to send transactional emails, establish workflows for automated follow-up emails, and detail users. It may also use AI algorithms to pick the optimal time to send bulk emails to ensure maximum email deliverability.

SendinBlue offers a 100% free email marketing service with unlimited contacts. Their free plan permits you to send up to 300 emails each day, but all of your emails will be branded with the SendinBlue logo.

SendinBlue premium plans start at $25 per month for the Lite plan. You may also add SMS to your account; however, depending on your messaging needs, the cost will vary.

They upgraded their premium plan to contain more developed tools such as landing page builder, live chat, sales CRM, and Facebook advertising integration. This implies that users are now receiving more excellent value for the same payment.

SendinBlue also provides a standalone SMTP bulk email marketing solution that can be used to power automated or transactional emails from your WordPress website. This isn’t required for email marketing campaigns, but it’s a handy feature to have if you have a huge website and want automated real-time content-based emails.

#8 – Mailchimp

2023 Top 8 Best Email Marketing Software for Small Business

Mailchimp is well-known for its always free email marketing plan, making it the perfect choice for new businesses.

Mailchimp’s pro features are solid and cheap for marketers of all sizes, whether you’re a blogger, small business, or eCommerce website.

Design eye-catching landing pages to convert people into subscribers and paying customers.

It is simple to integrate Mailchimp with your WordPress website or eCommerce store. There are also hundreds more connectors with applications that you already use.

Mailchimp also provides pre-built templates and ready-made segments, allowing you to produce professional emails in seconds.

Key Features

  • Create email campaigns, social advertisements, and landing pages all in one place.
  • Intelligent audience management tools
  • Flexible templates
  • Data, insights, & suggestions

Free Plan: You may start using Mailchimp for free and increase your plan as your business grows. The forever-free program provides you with the necessary tools to send emails to up to 2,000 recipients. This is ideal for startups and new companies that want a straightforward strategy to get started.

Premium Plans: Paid plans begin at $10.26 per month for 500 contacts and grow in price dependent on subscribers.

We hope this article helped you to find the Best Email Marketing Software For Small Business? You may also want to check out our guide on the Best Web Hosting For Small Business Websites. If you liked this article, then please follow us on Twitter and Instagram.